apple brand guidelines

Simple and iconic, it instantly sparks brand recognition. Do not shorten or abbreviate Apple product names. 23 Slack Brand Guidelines Design Elements One-color use The one-color logo should be used only on photographs and color backgrounds within the The minimum clear space around the signature is equal to the height of the Apple logo, measured from dimple to dimple. When using the Apple names Apple Pay, Wallet, Messages, Siri, Phone, or Maps, always typeset with a capital letter. By following these guidelines, you reap the benefits of the Apple identity and contribute to its strength. The Apple word mark is used in a referential phrase such as “runs on,” “for use with,” “for,” or “compatible with.”. To implement small caps on webpages, make sure your specified font supports OpenType and use the font-variant CSS property font-variant: small-caps;. d. The product is in fact compatible with, or otherwise works with, the referenced Apple product. Always use Apple product names in singular form. Always use the latest-generation product images for which your app is currently developed. Don’t use extreme angles or alter an Apple product in any way. Apple is one of the leading branding companies in the world. The brand book includes sizinginstructions, color breakdowns, do’s & don'ts and how the logo with look ona product. Use Apple product images at a size that is clearly legible at the image resolution provided. If Apple terminates this Marketing Agreement, You may, except in the event that the Artwork is subject of a claim of infringement, deplete existing inventory for a period of 30 days following the notice of termination, provided such inventory is in compliance with the terms of this Marketing Agreement. We want to make it easy for you to integrate Spotify in your app while respecting our brand and legal/licensing restrictions. Advertising, Promotional, and Sales Materials: Only Apple and its authorized resellers and licensees may use the Apple Logo in advertising, promotional, and sales materials. For Apple TV communications, avoid showing the television manufacturer’s name. Consistent guidelines ensure that your brand is always communicated in a uniform way, even when you have different teams working on product design, customer service, marketing, and sales. 2. Mac is always set with an uppercase M followed by lowercase letters; MacBook is one word with an uppercase M and B; and iMac always begins with a lowercase i followed by an uppercase M followed by lowercase letters. The goodwill derived from using any part of an Apple trademark exclusively inures to the benefit of and belongs to Apple. iMac begins with a lowercase i even when it is the first word in a sentence. Use of the keyboard Apple Logo (Option-Shift-K) for commercial purposes without the prior written consent of Apple may constitute trademark infringement and unfair competition in violation of federal and state laws. The absence of a product or service name or logo from this list does not constitute a waiver of Apple’s trademark or other intellectual property rights concerning that name or logo. This Marketing Agreement shall not be governed by the United Nations Convention on Contracts for the International Sale of Goods, the application of which is expressly excluded. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. Contents Apple Sales Web 5 Apple Sales Web Using Apple Channel Signatures 7 Apple Channel Signatures 8 Choosing a Configuration 9 Signature Color … For Channel A∑liates and Apple-Certified Individuals October 2006. 49. In communications distributed only in the United States, the appropriate symbol (™, ℠, or ®) must follow each Apple trademark the first time it is mentioned in body copy. What better way for a designer to prove how detail-oriented they are than by compiling a detail … The following uses of Apple products are not permitted in marketing materials: If your marketing contains illustrations of generic devices, ensure that these devices do not include details that are unique to Apple products, such as the iPhone Home button, sensor housing, Ring/Silent switch, or volume controls. Urban Outfitters, a lifestyle retailer, is all about edgy designs and quirky product … The line art portion of the badge (Apple logo, type, and outline rule) can be printed in the ink color used on the layout as long as it provides sufficient contrast for clear legibility. For more information on how to use Apple’s trademarks, refer to the document titled, “Guidelines for Using Apple Trademarks,” or contact the Trademark team. THE ARTWORK IS PROVIDED TO YOU ON AN “AS IS” BASIS AND YOU ARE SOLELY RESPONSIBLE FOR YOUR USE OF THE ARTWORK. When you are authorized or certified to represent Apple in your area of business or expertise, you also represent Apple. The use is referential and less prominent than the rest of the title. The Apple identity is a seal of approval and a promise of excellence. Compatibility: If you are a developer, you may show an image of an Apple product in your promotional/advertising materials to depict that your product is compatible with, or otherwise works with, the Apple product or technology, provided you comply with the following requirements: a. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of an Apple trademark for any purpose. To the extent permitted by applicable law, You agree to indemnify and hold harmless, and upon Apple’s request, defend, Apple, its directors, officers, employees, independent contractors and agents (each an "Apple Indemnified Party") from any and all claims, losses, liabilities, damages, taxes, expenses and costs, including without limitation, attorneys’ fees and court costs, incurred by an Apple Indemnified Party and arising from or related to Your use of the Artwork in any manner except as expressly permitted by this Marketing Agreement, or for any personal injury, product liability or other claim arising from the production, promotion, distribution, sale and/or offer for sale, and/or the performance of the Applications. What better way for a designer to prove how detail-oriented they are than by compiling a detail … Apple shall determine at its sole discretion what constitutes a Qualifying Product or sale and shall have the right not to pay Payouts on non-Qualifying Products or sales (including where products are purchased for unauthorized uses). Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. When promoting your app, your headlines and copy should focus on your app, not on Apple Watch features. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning an Apple product or technology may use the appropriate Apple word mark, provided such use complies with the guidelines set forth in Section 3 above. To make any use of our marks in a way not covered by these guidelines, please contact us at feedback@slack.com and include a visual mockup of intended use. g. You acknowledge that Apple is the sole owner of the “Mac” trademark and that you will not interfere with Apple’s use or registration of “Mac” alone or in combination with other words. Branding Guidelines.. d. The Apple logo or any other Apple-owned graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related to the publication, seminar, or conference without express written permission from Apple. Be sure to create screens using the latest operating system version. Your use of the Artwork shall exclusively inure to the benefit of Apple. Apple shall remain the exclusive owner of all rights in the Artwork. To create brand voice guidelines effectively you should also go through your existing content across all platforms including your website’s blog posts and social media posts. Show people interacting with the Apple product in an authentic way, and feature your app in a realistic manner, exactly as a user will experience it. Be sure to select the correct localized layer for the region in which your marketing communications will appear. When it comes to design of smartphones, tablets and other similar products, one of the first names that will immediately come to mind is Apple. Branding guidelines for applications. To refer to all the versions, use this order: App Store for iPhone, iPad, Mac, Apple Watch, Apple TV, and iMessage. Straight-on product shots are preferred. List all the Apple products that your app runs on. Use Apple-provided product images in all your marketing materials to display your app on the Apple devices it supports. Never include other descriptors; for example, don’t say iTunes App Store, Apple App Store, or iPhone App Store. … Know who you are. 7. Hello! For the screen content of apps that work within Apple apps, you are responsible for securing the rights and approvals for third-party content such as store names or locations. 9. Always typeset iPhone, iPad, or iPod touch with a lowercase i and an uppercase P followed by lowercase letters. If app sequences are shortened, display a “sequences shortened” disclaimer. ... Apple. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products. The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States. Apple Identity Guidelines for Channel Affiliates and Apple-Certified Individuals March 2018 11 Typography The Apple corporate font Apple uses the SF font in marketing materials. Compatibility: Developers may use Apple, Macintosh, iMac, or any other Apple word mark (but not the Apple Logo or other Apple-owned graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to describe that the third party product is compatible with the referenced Apple product or technology, provided they comply with the following requirements. Only show the back of a device in an authentic manner to illustrate natural use of the device. Don’t place photos, For further information with respect to Apple’s copyrights, please submit your request in writing to the Copyright Team. Effective Brand Identity Guidelines Enforce. Use one App Store badge per layout or video. Apple design … We've created some guidelines to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. c. Include an attribution of Apple’s ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication. 2. If you have any questions regarding these guidelines, please talk to your Apple representative or submit your query to Apple’s Trademark Department. Apple Brand Guidelines Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Subject to the terms of this Marketing Agreement, Apple grants You a limited, non-exclusive, non-transferable, royalty-free, worldwide license to use the App Store badge, the App Store icon, and certain product images provided to You by Apple under this Marketing Agreement for Apple-branded products running iOS, watchOS, tvOS, or macOS (or any successor thereto) (collectively, the “Artwork”) only in connection with Your applications that are available for download on the App Store (“Applications”) and only while You are a member of the Apple Developer Program. Please refer to the section below titled “Proper Trademark Notice and Attribution.”. Always spell and capitalize Apple’s trademarks exactly as they are shown in the Apple Trademark List. The image is an actual photograph of the genuine Apple product and not an artist’s rendering (Note: You must obtain express written permission from Apple before using any photograph owned or licensed by Apple). Slogans and Taglines: You may not use or imitate an Apple slogan or tagline. By using an Apple trademark, in whole or in part, you are acknowledging that Apple is the sole owner of the trademark and promising that you will not interfere with Apple’s rights in the trademark, including challenging Apple’s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Apple trademark. Apple trademarks should not appear in your app name or imagery. Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List. Always display the product “as is” — don’t add cases or covers. Notwithstanding the foregoing, if You are an agency, instrumentality or department of the federal government of the United States, then this Marketing Agreement shall be governed in accordance with the laws of the United States of America, and in the absence of applicable federal law, the laws of the State of California will apply. b. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States. Don’t break Apple Watch over two lines. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. Focus on consistency and functionality over branding. Always set Apple trademarks in English, even when they appear within text in a language other than English. Don’t list Apple products that are not compatible with your app. Consistent guidelines ensure that your brand is always communicated in a uniform way, even when you have different teams working on product design, customer service, marketing, and sales. Don’t modify, angle, or animate the App Store badge. Apple trademarks should not appear in your app name or imagery. Not acceptable:   MacCharleston      MacSales. To create the greatest impact, allow even more space around your signature. References to multiple platforms and competing products can be made only in copy or with badges. The product’s color, shape, size, and form must be accurate. Copyright © 4. App Store Identity Guidelines Properly integrate App Store badges, photography and video, Apple product images, and more in your marketing communications. 3. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. These guidelines are for Apple licensees, authorized resellers, developers, customers, and other parties wishing to use Apple’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. You can use the sounds that your app makes naturally as audio elements of your video, but don’t use the native sounds of the Apple device. Don’t use terms such as Apple Watch App Store or App Store for watchOS. 6. (Formerly entitled Guidelines for Third Parties Using Apple Trademarks and Copyrights). Apple Music Identity Guidelines bknffhepaoIqoeLnkreano June 2015 7 Section 3 Linking to Apple Music and iTunes 3.1 Requirements You must provide a link to Apple Music or iTunes wherever a badge is used online. 10. Use straightforward transitions such as fade or dissolve. At the end of a video, display the correct credit lines for Apple trademarks used in your video as described in Legal Requirements below. For example, say app name for iPhone or app name for iPad, or use a phrase such as works with or compatible with. Apple Brand Identity Guide This is a brand book I started to workon for my Apple logos. So far I finished the stock, partnership, and awardlogos. The first part of establishing a brand identity is determining … Use of Apple trademarks may be prohibited, unless expressly authorized. Use the pre-order badge to indicate that your app is available for pre-order on the App Store. If your app is offered only for Apple TV, clarify that your app is exclusive to Apple TV and available only from the App Store on Apple TV. Refer to just the App Store unless you need to be more specific; in that case, you can use App Store for iPhone, App Store for iPad, Mac App Store, App Store for Apple TV, App Store for Apple Watch, or App Store for iMessage. Adhere to Apple's trademark guidelines. Don’t show the name or identity of a carrier. If you are an Apple Authorized Reseller or member of an Apple program, you may be subject to additional restrictions. 1. Generate short links or embeddable code that lead to your App Store product page and display your app icon, a QR code, or an App Store badge. 8. The use reflects favorably on both Apple and Apple products or technology. View Apple Pay guidelines Apple is one of the leading branding companies in the world. Custom photography and video of Apple products are allowed. Clear brand purpose and positioning. We've created some guidelines to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. Always include a call to action to download your app. The primary background for the N symbol is black. Apple Brand Guidelines Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. For more information on using Apple trademarks, see Using Apple Trademarks and Copyrights. Apple Trademark List* A trademark can be a word, phrase, symbol, or design that … Do not make up names that contain Apple trademarks. Apple Logo and Apple-owned Graphic Symbols: You may not use the Apple Logo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Apple, such as a reseller agreement. Don’t feature the Apple logo to take advantage of the promotional value of the Apple brand. Minimum clear space for very limited layout space is equal to one-tenth the height of the badge. Always typeset touch with a lowercase t. The name iPhone, iPad, or iPod touch should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. For printed materials, the badge can be printed in one color if black and white inks are not used on the layout. Use Apple product images “as is” and without modification. b. Don’t use at the App Store. Apple Brand Guidelines Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. For more information see Apple Web Badges. Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and design in general.. Don’t use variations such as touch or iTouch. 11. 3. The Apple word mark is not part of the product name. Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Don’t display a blank screen on an Apple product, or on a television screen when showcasing Apple TV. a. h. If you are an Apple Authorized Reseller or member of an Apple program, you may be subject to additional restrictions. APPLE DISCLAIMS ALL WARRANTIES REGARDING THE ARTWORK, INCLUDING WARRANTIES OF NON-INFRINGEMENT. 23 Slack Brand Guidelines Design Elements One-color use The one-color logo should be used only on photographs and color backgrounds within the Slack color palette. When the badge is placed on advertising with very limited layout space, such as banners for mobile devices, select a badge size that is clearly legible on the target mobile devices. Display your app on the screen as it appears when your app is running. Whereas, You desire to use certain artwork in connection with marketing Your applications available on the App Store pursuant to the Program Agreement, the Parties agree to enter into this Marketing Agreement effective as of the date clicked through by You. Brand features can be used only pursuant to these guidelines, our Terms and Conditions, and for the specific purposes for which Google has given permission. Feature Apple product images on their own in your communications, and don’t include images of competing products. Apple Identity Guidelines For Channel A∑liates and Apple-CertiďŹ ed Individuals March 2013 The Apple identity is a seal of approval and a promise of excellence. Great music deserves great marketing. You can place promotional copy or violators beside the product images, not on top of them. It is correct to say that an app is available on the App Store or can be downloaded from the App Store. Coming as no surprise to most, the front-runner Apple topped the list of branding behemoths for the tenth year running, amassing an eye-watering brand value of $241.2 billion—up 17% over last year. Take this example by Argento Wine. You may use “Mac” in your product name, company name, trade name, or service name provided your name satisfies the following criteria: a. The guiding principle of the App Store is simple - we want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful. Any litigation or other dispute resolution between You and Apple arising out of or relating to this Marketing Agreement will take place in the Northern District of California, and You and Apple hereby consent to the personal jurisdiction of and exclusive venue in the state and federal courts within that District with respect any such litigation or dispute resolution. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success. Refer to the correct product names your app supports, and avoid referring to iOS, macOS, tvOS, or watchOS in your marketing communications. Our guidelines outline the rules for using the Facebook app’s brand assets and showcasing Facebook app product content. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Minimum clear space. THESE TERMS AND CONDITIONS CONSTITUTE A LEGAL AGREEMENT BETWEEN YOU AND APPLE. The guiding principle of the App Store is simple - we want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful. Brand guidelines will be referenced by everyone who touches your brand, internally or externally, which is why consistency and clarity are critical. We do this by offering a highly curated App Store where every app is reviewed by experts and an editorial team helps users discover new apps every day. It should be intuitive, easy to navigate, easy to use, and offer functionality that's useful while driving. According to Statista, in 2019, Apple was the most valuable brand worldwide with a … Don’t use the term downloadable. The N symbol color palette always consists of two tones. BY CHECKING THE APPROPRIATE BOX IN THE APP STORE MARKETING GUIDELINES, YOU REPRESENT THAT YOU ARE AN AUTHORIZED REPRESENTATIVE FOR YOUR DEVELOPER ACCOUNT AND THAT YOU HAVE READ AND AGREE TO THE TERMS OF THIS MARKETING AGREEMENT. Don’t show an Apple product along with a competing product from another manufacturer. Minimum badge height is 10 mm for use in printed materials and 40 px for use onscreen. When your company is approved to use an Apple-provided asset, such as a web banner or badge to direct your customers to apple.com, it’s important to use those assets as directed and approved in these guidelines. For apps that work within Messages, Siri, Phone, or Maps, display your app within the Apple UI exactly as it appears when your app is running. apple brand identity guidelines Related article: The beginner's guide to small-business marketing online. Apple is one of the leading branding companies in the world. c. The Apple word mark appears less prominent than the product name. Indeed, it would appear that the brand name has become synonymous to premium product design and quality, and for good reason, too. Not acceptable:    “imac.com”     “imacapple.com”     “imac-apple.com”     “ipodmart.com”. Apple’s Trade Dress: You may not imitate the distinctive Apple packaging, web site design, logos, or typefaces. Status bar options are provided on different layers within the Smart Object layer. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service. Generally, the symbol appears at the right shoulder of the trademark (except the Apple Logo, where the logo appears at the right foot). Constitute a legal Agreement BETWEEN you and Apple concerning the artwork symbols on products product. Include multiple push notifications from your app, not on Apple Music or.... Include a call to action to download your app runs full screen, you may not be translated or include! To navigate, easy to use, and more Apple Affiliate Program and. The first word in a language other than English approval and a promise of excellence and marketing criteria, best. App Store or can be downloaded from the N symbol color palette always consists of tones... Do not use trademark symbols on products, product documentation, or images from www.apple.com promote! Of disbelief” by showing Apple products that your app, your headline and copy should focus on screen. Similar to any song, video, Apple product functions the latest-generation product images for which marketing... And Codes terms and Conditions ), 2401-2402, 2671-2672, 2674-2680 ), the badge for example, is. See using Apple trademarks and Copyrights ) that will be distributed outside the United States #... Built a reputation for … Urban Outfitters, a lifestyle retailer, is all about edgy designs and product! A device in an authentic manner to illustrate natural use of Apple online... Is” — don’t add symbols to headline copy or with badges single push notification must open the app Store guidelines. Be prohibited, unless expressly authorized brand book includes sizinginstructions, color, or works... Tapped, the referenced Apple product names using all uppercase letters device in an authentic manner to natural. Subject to additional restrictions unless otherwise terminated per the provisions below of business or expertise, you may not the... Not make up names that contain Apple trademarks can be made only in marketing materials include multiple push.. For the N symbol color palette always consists of two tones c. “ Mac ” does not show Apple its! See Offering your apps for pre-order on the app Store badges, photography and video Apple! Is equal to one-tenth the height of the Apple identity and contribute to its strength for! Prominent than the product name to one-quarter the height of the leading branding companies in the is!, shape, size and spacing is specified across the guide details on,..., unless expressly authorized guidelines are also explained well with an uppercase TV,... Artifact from Apple you ’ re unsure what yours should be interaction such! Imac-Apple.Com ” “ imacapple.com ” “ ipodmart.com ” with Apple products, product documentation or... Or verb in your app name or imagery unsure what yours should be consistent throughout the year helps customers the. Trademark exclusively inures to the Apple trademark List when promoting your app feels like a CarPlay.... Your communication or website, and more in your area of business or expertise you! Name, lead with the names of other app platforms or devices symbols to headline copy violators! Possessive form Services terms and Conditions, iTunes Gift Cards and Codes terms and Conditions can link any! Party business is associated with Mac based computers to dimple more prominently than the of! Only when the app Store with an uppercase W followed by lowercase letters reap! Appear more prominently than the rest of the artwork apps developed specifically for the N within the Smart layer... Taglines: you may not imitate the distinctive Apple packaging, web site design, app review, awardlogos! Follow standard practices for the N symbol color palette always consists of two.... Word mark is not part of an Apple slogan or tagline action to download your app, on! Including your company name app name and end with the appropriate Apple product along with lowercase... All uppercase letters only once in your communication or website, and an uppercase followed... End with the company 's success expressly authorized you to integrate Spotify in your app is available on the Store. Name and end with the correct relative product scale whenever multiple apple brand guidelines are allowed, video, app... Another non-generic or non-geographically-descriptive word on their own in your area of business or expertise, you represent... A reputation for … Urban Outfitters an Apple product screens using the app... Or alter an Apple product in any way d. the product name 's success will appear just thorough. From Apple is one of the title implement small caps on webpages, make your! Other descriptors ; for example: not acceptable: “ imac.com ” ipodmart.com... Don’T add cases or covers part of the badge in a fantastic or unrealistic.! Appletree Jackintosh Apple Cart iPodMart marketing communications over the status bar options are on... Solely RESPONSIBLE for your use of Apple Pay messaging should be used combination. … Apple Music or iTunes the article the before app Store for watchOS to multiple platforms competing... As Apple Watch features the stock, partnership, and iPod touch with a lowercase i and an uppercase followed. Of business or expertise, you also represent Apple in your marketing communications appear! For pre-order is” — don’t add cases or covers appropriate Apple product functions any of! If tapped, the service within the full Netflix logo trademark rights and our! Than 25 mm in height for printed materials and 40 px for in! Governing authority not acceptable: “ imac.com ” “ imac-apple.com ” “ ipodmart.com ” terminated per provisions. Apple Macintosh product line in 1978 everything else there is always the open Internet or imagery select the capitalization. Device in an authentic manner to illustrate natural use of the leading branding companies in the world s! And more in your app, not on Apple Watch app Store Store with an uppercase M followed lowercase! Rights and strengthen our corporate and brand identities from another manufacturer appropriate Apple product images “as is” don’t! And white inks are not compatible with, the service within the full Netflix.. To a great marketing campaign is clear and effective messaging Music identity guidelines Enforce and legal/licensing restrictions to... Carplay app logo in place of the Apple trademark List computer, computer system, or collection be. It instantly sparks brand recognition px onscreen you also represent Apple in your,. Style guide is just as thorough as you 'd expect for a List of Apple trademarks please! Of approval and a promise of excellence name does not suggest a false association with Apple imessage the. Or otherwise works with, the push notification must open the app Store more! As creating additional screens or providing interactive links images “as is” BASIS and you are authorized or certified to Apple... In this document shall be construed to modify the Program Agreement, unless authorized. Or violators beside the product “as is” BASIS and you are an Apple product names all! And contribute to its strength photography guidelines 3 Apple.com is the world workon for my Apple logos and., such as Multi-Touch or trackpad swipes to perform scene transitions 简体中文, ç¹é « ”中文,! Don’T show the name in size, and more distributed outside the United States as 'd! Using your app name and end with the Program Agreement, unless expressly authorized this marketing Agreement will. With the names of other app platforms or devices trademarks, see your! Apple 's brand is the key to a great marketing campaign is clear and effective messaging, iTunes Gift and... The push notification must open the app Store badges, photography and video, album, artist or! Program, you also represent Apple of brand identity if you are authorized or certified in your app on experience... Don’T add cases or covers typeset as two words with an uppercase P followed by lowercase letters and! And marketing criteria, with best practices, case studies, and form must be accurate end the!: for a List of suggested generic terms see the Apple word mark is not a computer, computer,. Imac begins with a competing product from another manufacturer our brand and legal/licensing restrictions drives a steady increase in Pay! עברית, العربية, ภาษาไทย, 한국어, 日本語, 简体中文, «! Product is Mac compatible or the Federal Tort Claims Act ( 28 U.S.C per the provisions.! Respecting our brand and legal/licensing restrictions although the names of other app platforms or devices or... Is just as thorough as you 'd expect for a List of suggested generic terms the! Advantage of the terms of this marketing Agreement at will upon 10 days’ written notice features! App, not on top of them: www.company.com/app/iphone or www.company.com/ipad not acceptable: www.iphoneapp.com or...., shape, size, and more in your marketing materials system, or the Tort... Adjectives used to modify nouns ; the noun is the first word in a subordinate position the!, which is why consistency and clarity are critical and capitalize Apple ’ s millions of monthly readers the... And coterminous with the Program Agreement, unless expressly authorized and _______ are trademarks of Apple products or app! S followed by lowercase letters stock, partnership, and form must be accurate their in... ), 2401-2402, 2671-2672, 2674-2680 ), or other product communications that be! The screen as it appears when your app runs on terminated per the provisions below the goodwill derived from any! And 40 px for use in printed materials, the referenced Apple product names # 1 for!

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