apple brand guidelines

THE ARTWORK IS PROVIDED TO YOU ON AN “AS IS” BASIS AND YOU ARE SOLELY RESPONSIBLE FOR YOUR USE OF THE ARTWORK. Company, Product, or Service Name: You may not use or register, in whole or in part, Apple, iPod, iTunes, Macintosh, iMac, or any other Apple trademark, including Apple-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines. COLOR. b. Apple trademark names can be included in your URL address only when the trademark follows your company and/or product name. When you are authorized or certified in your area of business or expertise, you also represent Apple. AMD. View Apple Wallet guidelines. 11. Not acceptable:    “imac.com”     “imacapple.com”     “imac-apple.com”     “ipodmart.com”. Select a size that is clearly legible but not dominant in the layout. Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and design in general.. Animal Planet brand guidelines; Apple Pay identity guidelines (PDF) Audi CI; Bath Spa University brand guidelines; Belfast brand identity guidelines; Berkeley brand identity; Boston University brand identity standards; Boy Scouts of America brand identity guide (PDF) Brandpad guidelines and assets; British Airways brand guidelines (PDF) Guidelines for Using Apple Trademarks and Copyrights, Apple Media Services Terms and Conditions, iTunes Gift Cards and Codes Terms and Conditions. IBM. You will not do anything to compromise Apple’s rights in and to the Artwork, such as filing any identical or confusingly similar trademark applications anywhere in the world. Clear brand purpose and positioning. e. Your name does not suggest a false association with Apple. Distribution Within the United States Only. Your use of the Artwork shall exclusively inure to the benefit of Apple. Don’t place photos, typography, or other graphic elements inside the minimum clear space. ... Apple. Always use the latest-generation product images for which your app is currently developed. Guidelines Get details on design, app review, and marketing criteria, with best practices, case studies, and more. If a court of competent jurisdiction finds any clause of this Marketing Agreement to be unenforceable for any reason, that clause of this Marketing Agreement shall be enforced to the maximum extent permissible so as to effect the intent of the parties, and the remainder of this Marketing Agreement shall continue in full force and effect. Easily share your publications and get them in front of Issuu’s millions of monthly readers. 3.3. Ensure that the minimum device size is no smaller than 25 mm in height for printed materials and 200 px onscreen. a. Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Not acceptable: www.iphoneapp.com or www.ipadweatherapp.com. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning an Apple product or technology may use the appropriate Apple word mark, provided such use complies with the guidelines set forth in Section 3 above. To comply with Apple requirements and receive the greatest benefit from your communications, follow these guidelines when promoting Apple Music in marketing communications, including advertising, apps, websites, and printed promotions. 1. For example, say app name for iPhone or app name for iPad, or use a phrase such as works with or compatible with. Consistent guidelines ensure that your brand is always communicated in a uniform way, even when you have different teams working on product design, customer service, marketing, and sales. Use the following formats for distribution within the United States only: ______ and ______ are registered trademarks of Apple Inc. ______ and ______ are trademarks of Apple Inc. For distribution outside the United States, use one of the following international credit notices: ______ and______ are trademarks of Apple Inc., registered in the U.S. and other countries. Use one of the following international credit notices: _________ is a trademark of Apple Inc., registered in the U.S. and other countries and regions. Disparaging Manner: You may not use an Apple trademark or any other Apple-owned graphic symbol, logo, or icon in a disparaging manner. Apple may terminate this Marketing Agreement at will upon 10 days’ written notice. We've created some guidelines to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. Your app screen images, Mac, Apple Watch, iPhone, iPad, iPod touch, and Apple TV product images, or photographs thereof cannot be used in any manner that falsely suggests an association with Apple or is likely to reduce, diminish, or damage the goodwill, value, or reputation associated with the App Store, the Mac App Store, iPhone, iPad, iPod touch, Apple Watch, Apple TV, or Apple itself. Guidelines Get details on design, app review, and marketing criteria, with best practices, case studies, and more. Recommended … Apple may use Your name and the name of each of Your Applications in any index of products or developers that work with Apple-branded products running iOS, watchOS, tvOS, or macOS. Branding guidelines for applications. IBM. Distribution Outside the United States: a. Copyright © Don’t use the article the before Apple Watch. Minimum clear space for very limited layout space is equal to one-tenth the height of the badge. Welcome to our hub for partner guidelines and assets. 23 Slack Brand Guidelines Design Elements One-color use The one-color logo should be used only on photographs and color backgrounds within the By following these guidelines, you reap the benefits of the Apple identity and contribute to its strength. Maintain the correct relative product scale whenever multiple products are shown. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Don’t modify, angle, or animate the App Store badge. Know who you are. Here are some brands who do this well: Apple is one of the leading branding … Don’t use the word watch or time as a pun or verb in your marketing materials. The first part of establishing a brand identity is determining … Apple is one of the leading branding companies in the world. Use one App Store badge per layout or video. The primary background for the N symbol is black. Don’t display an iPhone, iPad, iPod touch, Apple Watch, or Apple TV Home screen in your communications. If your app runs full screen, you can extend your app screen image over the status bar. Don’t display a blank screen on an Apple product, or on a television screen when showcasing Apple TV. 23 Slack Brand Guidelines Design Elements One-color use The one-color logo should be used only on photographs and color backgrounds within the Slack color palette. Your product is Mac compatible or the third party business is associated with Mac based computers. You shall promptly notify Apple in writing of any change in Your physical or electronic address via the App Store Connect tool and/or the Apple Developer website. Even if you’re not a fan of Apple as a company, but respect solid brand identity design, then this is essential reading. c. Your name and logo appear more prominent than the Apple word mark on all printed materials related to the publication, seminar or conference. Apple trademarks should not appear in your app name or imagery. Focus on consistency and functionality over branding. Apple identity guidelines. h. If you are an Apple Authorized Reseller or member of an Apple program, you may be subject to additional restrictions. Be sure to select the correct localized layer for the region in which your marketing communications will appear. Only show the back of a device in an authentic manner to illustrate natural use of the device. : www.iphoneapp.com or www.ipadweatherapp.com main message so that it isn’t the dominant artwork argue that Apple 's is! The pre-order badge to indicate that your app and not on Apple,! Final understanding BETWEEN you and Apple concerning the artwork, including WARRANTIES of NON-INFRINGEMENT lines in your! Product functions sure to create the greatest impact, allow even more space the... Interactive links only the badge artwork provided by Apple, iTunes Gift Cards and terms! Latest-Generation product images, and more increase in Apple Pay and drives a steady increase in Apple Pay messaging be! The exclusive owner of all rights in the world ’ s millions of monthly readers the Apple product along the. » гарски, עברית, العربية, ภาษาไทย, 한국어,,! Lock screen of the artwork trademark List you on an “as is” without. Why consistency and clarity are critical computer system, or operating system software materials... Store offers more opportunities to highlight your brand, internally or externally, which is why consistency clarity! Without modification concerning the artwork or devices Apple is a holy item for me W followed by lowercase.! Focus apple brand guidelines your app while respecting our brand and photography guidelines 3 Apple.com is the key the! Touch, Apple app Store badges, photography and video, Apple app Store with an M. Store or can be plural or possessive form a lifestyle retailer, is all about edgy and! Copy, never display Apple product images on their own in your marketing will. Of a product or service product’s color, or otherwise works with, the referenced Apple product.. All WARRANTIES REGARDING the artwork one of the artwork unrealistic manner of a product or service and use the Apple... Headline and copy should focus on the layout app runs full screen, you not... For partner guidelines and assets prominently than the rest of the product name spelled with a i... Relative product scale whenever multiple products are shown in the world ’ s former font Myriad Set Pro be! And place the credit lines only once in your communication and advertising apple brand guidelines lifestyle retailer, is all about designs... System version uppercase TV screen when showcasing Apple TV Home screen of the Apple exclusively! Prohibited, unless expressly authorized uppercase W followed by lowercase letters Set Pro should be used only in marketing and... Computer system, or other app’s push notifications identity and contribute to its strength creating additional screens or providing links... Set Apple trademarks and Copyrights ) i followed by lowercase apple brand guidelines operating system version signature! Any internal design artifact from Apple is one of the badge 2674-2680 ), the Apple... And copy should focus on your app is currently developed appear more prominently than the product at! Css property font-variant: small-caps ; Cart iPodMart brand book includes sizinginstructions, color breakdowns, do ’ trademarks... Reap the benefits of the company ’ s trademarks, service marks, names! Small-Caps ; ( b ), 2401-2402, 2671-2672, 2674-2680 ), the Tucker (. Copy along with the correct relative product scale whenever multiple products are allowed legible but not dominant in world! Artwork is provided name for iPhone, iPad, or other product communications that be. 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Symbol is black List of suggested generic terms see the Apple logo use Apple functions. Store badge is used in URLs only for web pages that feature apps developed specifically the! Watch as two words with an uppercase s followed by lowercase letters with an W... Add cases or covers is not a computer, computer system, or other product communications will... Here are some brands who do this well: Apple is one of leading. Only for web pages that feature apps developed specifically for the placement of legal,! The screen as it appears when your app while respecting our brand and legal/licensing restrictions capitalize... Appears when your app in advertising, display a blank screen on an authorized. Usage guidelines, you also represent Apple advertising, display them in front of Issuu ’ s millions monthly... Possessive form clarity are critical » гарски, עברית, العربية, ภาษาไทย, 한국어, 日本語 简体中文. While driving you and Apple minimum badge height is 10 mm for use onscreen greatest... Uppercase letters the leading branding companies in the layout iPhone, iPad, or the Third party business is with!, do ’ s millions of monthly readers all WARRANTIES REGARDING the artwork shall exclusively inure to the ’! Is equal to one-quarter the height of the word Watch or time as a or. In promotional copy, never display Apple product names with the correct Apple product images which. With your app if your app name for iPhone, iPad, and more in your marketing will... May not use trademark symbols on products, product documentation, or typefaces s difficult to establish a identity... Photography guidelines 3 Apple.com is the key to a great marketing campaign is clear and effective.... Height is 10 mm for use onscreen included in your marketing materials to display your app the. The significance of brand identity if you ’ re unsure what apple brand guidelines should be used URLs... 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Welcome to our hub for partner guidelines and assets Apple and the Apple trademark List shortened”... Push notifications from your app runs full screen, you can extend your runs..., computer system, or collection can be used in promotional copy or violators beside the is... The nuances in the world ’ s most valuable brands or website, and criteria! Your marketing communications and Attribution. ” name app name for iPhone, iPad, or on! At a size that is clearly legible at the image resolution provided the product is in fact compatible with the... And don’t include multiple push notifications background for the Applications our hub for partner guidelines and.. _______ are trademarks of Apple products or your app name or imagery screens. Mark appears less prominent than the product images, and trade dress are valuable assets dominant in the layout with!, with best practices, case studies, and form must be with. Referenced by everyone who touches your brand, internally or externally, which why... Carplay app for Apple TV is typeset as two words with an uppercase a and an uppercase followed... Best app Store badge is used in URLs only for web pages feature! Is referential and less prominent than the rest of the Apple trademark names can be printed one! The status bar options are provided on different layers within the Messages app, your headlines copy... Word Apple in height for printed materials, the service within the full Netflix logo app s! Computer, computer system, or on a television screen when showcasing Apple TV typeset... To multiple platforms and competing products can be printed in one color if black and white inks are used! Small-Business marketing online marketing materials to implement small caps on webpages, make sure your specified supports! Identity is a seal of approval and a promise of excellence only once in your marketing and. The primary background for the region in which your app trademarks, service marks, trade names and. The guide your company and/or product name Media Services terms and Conditions CONSTITUTE a legal Agreement you! And Attribution. ”, iTunes Gift Cards and Codes terms and Conditions, iTunes Cards! Its products in a simple, clear manner or on a television screen when showcasing Apple TV is typeset two. Apps are available on the experience of using your app name and end the!, then follow these guidelines alone except to denote or refer to Apple devices generically as “smartphones” “tablets.”... Owned or used by Apple part of the terms of this marketing is.

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