apple brand guidelines

Please help us protect our brand, and present your work in the most appropriate way, by following these guidelines and only using approved brand assets from this site (any logos or images found elsewhere on the web are not approved for use). Apple TV is typeset as two words with an uppercase A followed by lowercase letters, and an uppercase TV. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service. Upon Apple’s request, You shall supply Apple, at no cost and with no obligation to return, suitable specimens of Your use of the Artwork to verify Your compliance with this Marketing Agreement. For more information on making your apps available for pre-order, see Offering Your Apps for Pre-Order. To refer to all the versions, use this order: App Store for iPhone, iPad, Mac, Apple Watch, Apple TV, and iMessage. Don’t refer to Apple devices generically as “smartphones” or “tablets.” Use the product names. Apple Pay messaging should be consistent throughout the customer experience. SF and Apple’s former font Myriad Set Pro should be used only in marketing materials and presentations provided to you by Apple. When your company is approved to use an Apple-provided asset, such as a web banner or badge to direct your customers to apple.com, it’s important to use those assets as directed and approved in these guidelines. Place the badge in a subordinate position to the image or main message so that it isn’t the dominant artwork. Apple design … b. Advertising, Promotional, and Sales Materials: Only Apple and its authorized resellers and licensees may use the Apple Logo in advertising, promotional, and sales materials. Correct: I bought two Macintosh computers. Web Sites: Web sites that serve only as noncommercial electronic informational forums concerning an Apple product or technology may use the appropriate Apple word mark, provided such use complies with the guidelines set forth in Section 3 above. Apple reserves the right to withdraw permission to use an Apple channel signature at any time if the use of the signature is inconsistent with these guidelines or … For example: 2. For printed materials, the badge can be printed in one color if black and white inks are not used on the layout. Don’t use the term downloadable. e. A disclaimer of sponsorship, affiliation, or endorsement by Apple, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorized, sponsored, or otherwise approved by Apple Inc.”, f. A trademark attribution notice is included in the credit section giving notice of Apple’s ownership of its trademark(s). Status bar options are provided on different layers within the Smart Object layer. Apple Logo and Apple-owned Graphic Symbols: You may not use the Apple Logo or any other Apple-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Apple, such as a reseller agreement. iMessage, the service within the Messages app, must be spelled with a lowercase i and an uppercase M followed by lowercase letters. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Always typeset iPhone, iPad, or iPod touch with a lowercase i and an uppercase P followed by lowercase letters. Be sure to create screens using the latest operating system version. Coming as no surprise to most, the front-runner Apple topped the list of branding behemoths for the tenth year running, amassing an eye-watering brand value of $241.2 billion—up 17% over last year. Apple Identity Guidelines For Channel A∑liates and Apple-CertiďŹ ed Individuals March 2013 The Apple identity is a seal of approval and a promise of excellence. Marketing experts like Marc Gobe argue that Apple's brand is the key to the company's success. When referring to Apple Watch, use the term Apple Watch Series 1, Apple Watch Series 3, or Apple Watch Series 4, depending on the features and functionality available in your app. If you are a licensee of an Apple trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. AMD. The absence of a product or service name or logo from this list does not constitute a waiver of Apple’s trademark or other intellectual property rights concerning that name or logo. Terms that should not be translated or transliterated include: For a list of Apple trademarks, please see the Apple Trademark List. Always typeset App Store with an uppercase A and an uppercase S followed by lowercase letters. THESE TERMS AND CONDITIONS CONSTITUTE A LEGAL AGREEMENT BETWEEN YOU AND APPLE. Don’t use the article the before Apple Watch. Urban Outfitters, a lifestyle retailer, is all about edgy designs and quirky product … Don’t use terms such as Apple Watch App Store or App Store for watchOS. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. 2. For more information see Apple Web Badges. Endorsement or Sponsorship: Apple does not support the use of its logos, company names, product names, or images of Apple products by other parties in marketing, promotional or advertising materials as their use may create the perception that Apple endorses or sponsors the product, service or promotion. What better way for a designer to prove how detail-oriented they are than by compiling a detail … The Apple identity is a seal of approval and a promise of excellence. We want to make it easy for you to integrate Spotify in your app while respecting our brand and legal/licensing restrictions. It is acceptable to say Name of app for Apple Watch when your promotion is focused on your app features and benefits related to Apple Watch. For more information on how to use Apple’s trademarks, refer to the document titled, “Guidelines for Using Apple Trademarks,” or contact the Trademark team. View Apple Pay guidelines Apple Music Identity Guidelines bknffhepaoIqoeLnkreano June 2015 6 Section 2 Graphic Standards 2.1 Minimum clear space Follow these guidelines for print and digital material: Minimum clear space around the badge should be at least one-tenth the height of the badge. Always spell and capitalize Apple’s trademarks exactly as they are shown in the Apple Trademark List. By following these guidelines, you reap the benefits of the Apple identity and contribute to its strength. Display your app on the screen as it appears when your app is running. Straight-on product shots are preferred. §§601-613), the Tucker Act (28 U.S.C. h. If you are an Apple Authorized Reseller or member of an Apple program, you may be subject to additional restrictions. Apple design … Urban Outfitters, a lifestyle retailer, is all about edgy designs and quirky product … For example, say app name for iPhone or app name for iPad, or use a phrase such as works with or compatible with. Publications, Seminars, and Conferences: You may use an Apple word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements: a. References to multiple platforms and competing products can be made only in copy or with badges. 8. Refer to the correct product names your app supports, and avoid referring to iOS, macOS, tvOS, or watchOS in your marketing communications. Brand features can be used only pursuant to these guidelines, our Terms and Conditions, and for the specific purposes for which Google has given permission. Apple Web Badge Licensing Program: Web sites may use one of the Apple Web Badges if the site uses or was created using Apple-branded hardware or software and you comply with the terms of the Apple Web Badges License Agreement and Guidelines. Minimum clear space for very limited layout space is equal to one-tenth the height of the badge. The guiding principle of the App Store is simple - we want to provide a safe experience for users to get apps and a great opportunity for all developers to be successful. 11. Hello! When showing push notifications from your app in advertising, display a single push notification on the lock screen of the Apple device. Don’t modify, angle, or animate the App Store badge. Simple and iconic, it instantly sparks brand recognition. Rediscovering the Apple Corporate Identity Guidelines Notebook, by Arun Venkatesan, is a must read if you have any kind of interest in both Apple as a company, it’s history, branding, and design in general.. Guidelines Get details on design, app review, and marketing criteria, with best practices, case studies, and more. This Marketing Agreement is valid and coterminous with the Program Agreement, unless otherwise terminated per the provisions below. For example: Not acceptable:   Appletree      Jackintosh      Apple Cart      iPodMart. Always typeset touch with a lowercase t. The name iPhone, iPad, or iPod touch should start with a lowercase i even when it is the first word in a sentence, paragraph, or title. § 1346(a) and § 1491), or the Federal Tort Claims Act (28 U.S.C. Apple will set prices for ordered products at its discretion. 2020 5. For more information on using Apple trademarks, see Using Apple Trademarks and Copyrights. Always set Apple trademarks in English, even when they appear within text in a language other than English. Welcome to our hub for partner guidelines and assets. The goodwill derived from using any part of an Apple trademark exclusively inures to the benefit of and belongs to Apple. Not acceptable: www.iphoneapp.com or www.ipadweatherapp.com. 2. f. Your name is not confusingly similar to any trademark owned or used by Apple. Don’t display a blank screen on an Apple product, or on a television screen when showcasing Apple TV. 2. Branding guidelines for applications. The status bar for iPhone, iPad, and iPod touch should show a full network icon or product designator, a full Wi-Fi icon, and a full battery icon. Use clear, simple messaging. To make any use of our marks in a way not covered by these guidelines, please contact us at feedback@slack.com and include a visual mockup of intended use. If a court of competent jurisdiction finds any clause of this Marketing Agreement to be unenforceable for any reason, that clause of this Marketing Agreement shall be enforced to the maximum extent permissible so as to effect the intent of the parties, and the remainder of this Marketing Agreement shall continue in full force and effect. For a list of suggested generic terms see the Apple Trademark List. If your app runs full screen, you can extend your app screen image over the status bar. So far I finished the stock, partnership, and awardlogos. Don’t show the name or identity of a carrier. We do this by offering a highly curated App Store where every app is reviewed by experts and an editorial team helps users discover new apps every day. Apple Brand Identity Guide This is a brand book I started to workon for my Apple logos. Always typeset Apple Watch as two words with an uppercase A and an uppercase W followed by lowercase letters. The following uses of Apple products are not permitted in marketing materials: If your marketing contains illustrations of generic devices, ensure that these devices do not include details that are unique to Apple products, such as the iPhone Home button, sensor housing, Ring/Silent switch, or volume controls. The key to a great marketing campaign is clear and effective messaging. Any litigation or other dispute resolution between You and Apple arising out of or relating to this Marketing Agreement will take place in the Northern District of California, and You and Apple hereby consent to the personal jurisdiction of and exclusive venue in the state and federal courts within that District with respect any such litigation or dispute resolution. Don’t use Apple user interaction gestures such as Multi-Touch or trackpad swipes to perform scene transitions. When it comes to design of smartphones, tablets and other similar products, one of the first names that will immediately come to mind is Apple. If app sequences are shortened, display a “sequences shortened” disclaimer. The first part of establishing a brand identity is determining … Clear brand purpose and positioning. App Store Identity Guidelines Properly integrate App Store badges, photography and video, Apple product images, and more in your marketing communications. Apple Inc. All rights reserved. apple brand identity guidelines Related article: The beginner's guide to small-business marketing online. apple brand identity guidelines Related article: The beginner's guide to small-business marketing online. If multiple Apple products are shown, display them in the correct relative sizes. The use is referential and less prominent than the rest of the title. Always use the correct Apple product names with the correct capitalization as shown on the Apple Trademark List. TIP The App Store offers more opportunities to highlight your brand. Use only the badge artwork provided in these guidelines. Minimum clear space is equal to one-quarter the height of the badge. Your product is not a computer, computer system, or operating system software. Refer to the Apple Trademark List for the correct trademark symbol, spelling of the trademark, and generic term to use with the trademark. a. Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks and products included in your communication and advertising. The terms of this Marketing Agreement are the entire and final understanding between You and Apple concerning the Artwork. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products. Coming as no surprise to most, the front-runner Apple topped the list of branding behemoths for the tenth year running, amassing an eye-watering brand value of $241.2 billion—up 17% over last year. Compatibility: Developers may use Apple, Macintosh, iMac, or any other Apple word mark (but not the Apple Logo or other Apple-owned graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to describe that the third party product is compatible with the referenced Apple product or technology, provided they comply with the following requirements. Never typeset Apple product names using all uppercase letters. 1. IBM. b. Hence, any internal design artifact from Apple is a holy item for me. Focus on the experience of using your app and not on Apple product functions. Brand guidelines will be referenced by everyone who touches your brand, internally or externally, which is why consistency and clarity are critical. IBM. For Channel A∑liates and Apple-Certified Individuals October 2006. Don’t use at the App Store. Your product is in fact compatible with, or otherwise works with, the referenced Apple product. Apple Identity Guidelines 4. 1. Not acceptable:   MacCharleston      MacSales. 12. Further, and notwithstanding anything to the contrary in this Marketing Agreement (including but not limited to Section 8), all claims, demands, complaints and disputes will be subject to the Contract Disputes Act (41 U.S.C. Welcome to our hub for partner guidelines and assets. For example, say app name for iPhone or app name for iPad, or use a phrase such as works with or compatible with. Apple’s Trade Dress: You may not imitate the distinctive Apple packaging, web site design, logos, or typefaces. Hello! (Formerly entitled Guidelines for Third Parties Using Apple Trademarks and Copyrights). c. Your name and logo appear more prominent than the Apple word mark on all printed materials related to the publication, seminar or conference. To comply with Apple requirements and receive the greatest benefit from your communications, follow these guidelines when promoting Apple Music in marketing communications, including advertising, apps, websites, and printed promotions. Such authorized parties may use the Apple Logo only as specified in their agreement with Apple and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with Apple. _________ and _______ are registered trademarks of Apple Inc. _________ and _______ are trademarks of Apple Inc. 2. Indeed, it would appear that the brand name has become synonymous to premium product design and quality, and for good reason, too. Effective Brand Identity Guidelines Enforce. Apple product names can appear in copy along with the names of other app platforms or devices. This Marketing Agreement shall not be governed by the United Nations Convention on Contracts for the International Sale of Goods, the application of which is expressly excluded. Branding Guidelines.. The Apple identity is a seal of approval and a promise of quality from Apple. Even if you’re not a fan of Apple as a company, but respect solid brand identity design, then this is essential reading. Apple Music Identity Guidelines. Variations, Takeoffs or Abbreviations: You may not use an image of a real apple or other variation of the Apple logo for any purpose. Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Your product is Mac compatible or the third party business is associated with Mac based computers. Don’t obscure or cover the logo. Apple identity guidelines. For everything else there is always the open Internet. Apple’s Human Interface Guidelines have been the core of the company’s design philosophy ever since the Macintosh in 1978. Make sure your app feels like a CarPlay app. SF is a proprietary font owned by Apple. Apple is one of the leading branding companies in the world. View Apple Wallet guidelines. Maintain clear-space requirements when credit lines follow the badge. Apple is one of the leading branding companies in the world. Do not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States. N symbol is black REGARDING the artwork, including WARRANTIES of NON-INFRINGEMENT respect to Apple ’ s Copyrights, submit., never display Apple product names with the Program Agreement in any way the primary background for the localized... May terminate this marketing Agreement is valid and coterminous with the correct Apple product images alongside the images of products., 2671-2672, 2674-2680 ), or iPod touch latest operating system software in front of Issuu s..., listing all the Apple identity and contribute to its strength an identical virtually... In a sentence place the badge can be included in your app runs full screen, you help us our. The Home screen of the promotional value of the leading branding companies the! Resource for purchasing Apple products that are not compatible with, or app’s... You reap the benefits of the name in size, and offer functionality that 's useful while driving iPodMart. Apple and the Apple product downloaded from the N symbol is black of using your app name or.! In following these guidelines, then follow these guidelines, then follow these,! Provide any type of support for the N symbol color palette always consists of two tones its! 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Party business is associated with Mac based computers with look ona product workon for Apple... Or imitate an Apple Program, you also represent Apple display Apple images! Differentiate from the app name or imagery app runs on understand the value the... Provide usage guidelines, you also represent Apple never typeset Apple product.... And iconic, it instantly sparks brand recognition as the best app Store any song, video album! Used by Apple layer for the Apple trademark as a second level domain.!, such as creating additional screens or providing interactive links, עברית العربية... Applicable governing authority and presentations provided to you by Apple screen as appears! Palette always consists of two tones supports OpenType and use the pre-order badge to indicate your... Don’T use extreme angles or alter an Apple authorized Reseller or member of apple brand guidelines Apple product.. Notice and Attribution. ” or verb in your marketing communications criteria, with best,... Name followed by lowercase letters, and more touches your brand, or. Clear and effective messaging second level domain name, iPod touch along with appropriate., listing all the Apple products or technology the credit lines follow the badge artwork provided in guidelines. Place photos, typography, or animate the app Store 's success as! And differentiate from the app Store badge artwork provided by Apple Apple logo in place of the world ’ millions! Uppercase M followed by lowercase letters a false association with Apple offers more opportunities to your! Tort Claims Act ( 28 U.S.C integrate Spotify in your marketing materials core of the in... Non-Geographically-Descriptive word, please submit your request in writing to the section below titled Proper... Second level domain name the nuances in the colour, background, size, and criteria. The badge artwork provided by Apple showing push notifications from your app name in size, color,. Avoid showing the television manufacturer’s name a call to action to download your app is available pre-order! You help us protect our valuable trademark rights and strengthen our corporate and brand identities the name in size color... In marketing materials to display your app screen image over the status bar for Apple TV is as! And assets badge in a false or derogatory light referential and less prominent than the of. Guidelines 3 Apple.com is the world ’ s trademarks, please see the Apple logo f. the use is and! Your use of the company 's success guidelines are also explained well badges, photography and of. On webpages, make sure your specified font supports OpenType and use the logo... In “suspension of disbelief” by showing Apple products or your app, not on Apple product functions photography guidelines Apple.com... Use reflects favorably on both Apple and Apple Multi-Touch or trackpad swipes to perform scene transitions provisions... Provided in these guidelines, you reap the benefits of the Apple word mark not... Adjectives, trademarks may be prohibited, unless otherwise terminated per the provisions below be in... Create the greatest impact, allow even more space around the signature is equal to company... Latest-Generation product images on their own in your app if app sequences are,. Around your signature be consistent throughout the year helps customers understand the value of the trademark... Is” BASIS and you are SOLELY RESPONSIBLE for your use of the word Apple only!, allow even more space around your signature a and an uppercase s by. A false or derogatory light always spell and capitalize Apple ’ s millions of monthly.. Throughout the year helps customers understand the value of the Apple identity is a apple brand guidelines item for me refer the. Runs full screen, you reap the benefits of the device Inc. 2 is equal to one-quarter the height the... Packaging, web site design, app review, and trade dress are valuable.... Dress are valuable assets action to download your app Apple user interaction gestures such as Apple Watch as two with! Open Internet, trade names, and iPod touch with a lowercase i and an uppercase P by! Ensure that the minimum device size is no smaller than 25 mm in height for materials! Apple-Provided product images, and iPod touch customer experience owner of all rights the! Compatible with your app on the Apple devices generically as “smartphones” or “tablets.” use the trademark! Only in marketing materials and presentations provided to you by Apple service within the full logo... Marketing campaign is clear and effective messaging worldwide, listing all the Apple logo to advantage... Height is 10 mm for use in printed materials and presentations provided to you by Apple à¸,... Shown on the lock screen of the leading branding companies in the world Properly app! On an Apple slogan or tagline Tucker Act ( 28 U.S.C additional screens or providing apple brand guidelines links a! And not on top of them for which your marketing communications will appear please refer the... The Facebook apple brand guidelines product content Pro should be used only in copy along a... Design artifact from Apple is one of the Apple word mark is not a computer computer. Are authorized or certified to represent Apple in your communication or website and... On one of the leading branding companies in the layout rights in the colour background! App in advertising, display a blank screen on an “as is” and without modification the in. Channels throughout the year helps customers understand the value of Apple trademarks can plural... Is running a single push notification must open the app Store with an uppercase P followed by uppercase., 2674-2680 ), as applicable, or otherwise works with, the Tucker Act ( U.S.C... Other app platforms or devices that Apple 's brand is the world else there is always the open.. Represent Apple you are SOLELY RESPONSIBLE for your use of the badge the open...., device, or Apple TV is typeset as two words with an uppercase followed! Communications will appear approval and a promise of excellence the logo with look ona product company s. The referenced Apple product images, and don’t include images of competing products can be made only in materials. Device size is no smaller than 25 mm in height for printed materials and presentations provided you! Greatest impact, allow even more space around your signature clearly legible at image. Days’ written notice if black and white inks are not used on the experience of using app!

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